New project- and user-level limits for generative AI functions aim to improve cost predictability, though analysts say ...

Google has announced the public preview of BigQuery-managed AI functions. The three new functions let developers use generative AI for common analytical tasks directly within their SQL queries. Google ...

BigQuery ObjectRef is now GA. Combine unstructured data with Gemini to build powerful multimodal analytics and conversational agents using SQL.

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools. Google has boosted its BigQuery ...