For smaller companies that can’t afford big agencies, crowdsourcing can be an excellent alternative. You’ll get lots of ideas for a brand name and a logo that reflect the description you provide of ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Before you start designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...

Font choice matters more than you think when designing a logo. Licensing, readability and personality all impact how your audience perceives your brand. Creating a logo for your business takes ...

It turns out that red and yellow color combo you see all over fast food restaurants isn't there by accident. It's all part of ...