Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

We live in a dynamic era of digital marketing, where both the opportunities and challenges can feel endless and ever-changing for small businesses. As we continue through the back half of the year, ...

In recent years, digital marketing has been on a warp-speed trajectory, with technological advancements, significant shifts in consumer behavior and data-driven decision-making changing (and ...

1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...

A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024. A new report released this month by Intero Digital (disclosure: I previously worked with Intero), ...

To get ahead in today’s competitive landscape, marketers must combine technical AI and data skills with creative human storytelling and ethical, data-driven strategies. At the Leavey School of ...

At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital marketing industry today. This report is ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions ...