The purpose of the application process is straightforward: to help the insurer understand your individual risk profile and determine appropriate cover and premiums. Understanding what information is ...

Insurers are using new tools and resources to assess your health and risks when setting life insurance rates ...

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Getting life insurance usually requires undergoing a medical exam, so your insurer gets a clearer picture of your health status. However, in recent years, things have been changing. Some insurers are ...

What exactly is life insurance, and where should you begin? It's common for Canadians to have questions about life insurance, ...

If your sex assigned at birth doesn’t align with your gender identity, it could feel upsetting, awkward or confusing to answer questions about gender on a life insurance application. Your gender ...

Instant life insurance often refers to policies that are issued within minutes or a few days, such as 24 to 72 hours. If you’re eligible for instant life insurance, you do not need to take a medical ...