This week was pretty much the same as the previous three, as the market continued to tick higher. Tech stocks are overbought, and some retrenchment in major companies like Microsoft, Apple, and Nvidia ...

Narrowing market focus feels like leaving money on the table, but in the long term can lead to greater, more sustainable ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Now that we've reviewed last week's events, let's dive into our main topic: customer positioning. In this context, we'll focus on options flow data. Simply put, customer positioning reflects the ...