(By Bob McCurdy) To some the following might come off as heresy. Let’s peel back the onion on an ad metric that flows off our tongues daily. It’s an important metric in our industry as it guides ...

(By Marc Greenspan) Radio is a great medium for Reach, yet it’s also perfect for building FREQUENCY. To the advertiser, FREQUENCY reflects the average number of times someone will be exposed to their ...

Advertising on the radio is an inexpensive, highly targeted way to advertise that is often overlooked by small and large business owners. Radio reaches more than 90 percent of consumers in the United ...

With work-from-home and other COVID-19 considerations keeping people from driving more, it's important to re-assess the value of radio as an advertising choice for small businesses. Even when you ...

TUSTIN, CA - Infotainment systems and GPS on connected cars are helping to prove radio ads can sell product. (Photo by Kevork Djansezian/Getty Images) Similar to other traditional media, radio is ...

Opinions expressed by Entrepreneur contributors are their own. In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron.

Choosing the right radio station(s) from the many that are available to you isn’t as difficult as it may seem at first. Radio divides it’s audiences into age ranges (18 – 34, 18 – 49, 25 – 54, 45+ and ...