A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

The refresh brings a vertical wordmark back to cans and updates Coca-Cola Zero Sugar packaging, but North America won't see the changes until 2027 ...

The Coca-Cola Company has unveiled a new global visual identity aimed at creating a more consistent look for the brand across its marketing, packaging and retail presence in select markets.

Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

A recent identity refresh for the brand by Commission Studio sees it draw on its heritage to introduce a new wordmark and an evolution of its iconic crocodile Lacoste is one of France’s much-loved ...