Researchers and developers believed they could improve the company’s crown jewel—and sell consumers on a laundry ‘tile.’ ...

Dedicated October 25, 2006, at Procter & Gamble headquarters in Cincinnati, Ohio. The description of synthetic detergents as the first big change in soap making in two millennia was hardly an ...

Tide laundry detergent is meant to be used for household cleaning purposes, but thieves are turning it into something dirty. Authorities are reporting a spike in thefts of Tide, and in some cities ...

Lori Sgaraglio does a lot of laundry in her Butler County home. She loves Liquid Tide, but says prices for the top rated detergent are insane. A 100-ounce jug or box can cost you $12 - $17 in most ...

There's a new liquid asset in town. It's blue, it's viscous, and it's versatile: You can pour it in a machine with your clothes, or sell it for pot. Meet the weird and wild world of Tide bandits.

From the company that brought you detergent pods that look like candy, now comes a package that looks an awful lot like a wine box. Tide laundry soap has debuted in a cardboard box with a ...

The detergent's bag-in-a-box model has some Twitter users concerned that people may try to drink it Social media users are intrigued by — if not exactly impressed with — Tide’s newest introduction.

Tide has been on store shelves for 60 years, and is one of the most popular laundry detergents on the market. Now people are out to steal it. The orange bottle is becoming liquid gold to criminals.