Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given the rise of ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

The 14th annual Forbes World’s Most Influential CMOs list recognizes 50 marketing leaders whose impact on brands, business, and culture sets them apart on the global stage. Drive enterprise growth.

So, what can CMOs do close the gap? Dhar says, “First, measure. Short pulse surveys, one minute, focused on how the marketing ...

Based on exclusive insights from 805 marketing decision-makers across 15 countries and regions1, the CMO Barometer 2026 provides a data-driven snapshot of the strategies, expectations, and skill sets ...

There is a significant gap in enthusiasm between CMOs and entry-level marketers regarding AI adoption in marketing. While many executives feel confident in AI’s potential, lower-level employees often ...