One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

As wine sales continue to climb in the U.S., vintners are incorporating augmented reality and other innovations in wine label design. Last year the wine industry filled 717,866,271 bottles, according ...

Radical graphic solutions, stripped-back designs and humour are helping wine brands to win shelf space in a competitive market. “I was bored of advertising and wanted to create something real – with ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

The role of wine labels in selling wine has increased significantly over the past three decades. ‘In the ’70s and ’80s, not a very designed label would not off-put a person, if they were looking for a ...

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...

Marketing professionals often consider packaging to be a product’s primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual ...

A 2024 study (Ruiying et al.) investigates whether subtle “gender cues” on wine labels (i.e., feminine vs. masculine visual or textual cues) affect how women perceive and respond to a wine. Do ...

While we can tell the most about wine by drinking it, the door into this experience for bottled wine is the label. Clearly important from a marketing perspective, most Australian labels also ...