YouTube’s top brand is so popular that its customers do its work for them. The camera company GoPro has become the leader of a new trend among businesses to market its product and build a brand ...

Microsoft is making it easier for Xbox One users to share their gameplay videos on YouTube — a hugely popular genre on the Google-owned service — and is adding a channel to bring action videos ...

GoPro is best known for its hardware. The camera maker is a favorite among surfers, bikers, skydivers, pretty much anyone who's looking to strap a camera to her person—or drone—and capture an ...