VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

VisitBritain brought U.S. travel advisors to the UK to explore Manchester, Wales and the Peak District, showcasing key ...

The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

VisitBritain and tour operator conglomerate the Travel Corporation on Thursday introduced a marketing partnership aimed at encouraging more Americans to visit the U.K. VisitBritain, the U.K.'s ...

NEW YORK, Jan. 28, 2025 /PRNewswire/ -- To inspire visitors from the United States (U.S.) to choose Britain for their next trip and to explore more of its nations and regions, national tourism agency ...

VisitBritain is enticing international visitors to come and discover the wonders of Britain, in a new film tourism campaign ahead of the release of Paddington 2. VisitBritain has partnered with ...

An ad in VisitBritain's "Fake (Br)it Till You Make It" campaign. Photo Credit: VisitBritain VisitBritain is rolling out an $11.8 million ad campaign targeting the U.S and other leading markets, built ...

When it comes to encouraging people to holiday in the UK, it seems Britain's tourist boards are pulling out the big guns. Just a week after Visit England announced it was producing an advert starring ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. A new report, published ...

VisitBritain, the national tourism agency, has today launched a ground-breaking new website that gives customers from around the world a unique opportunity to be inspired to come to Britain.

VisitBritain has launched a consultation on a growth strategy for inbound tourism to the destination, with an ambition to reach 40 million visitors by 2020, a 3 per cent year on year increase. The ...