The Man Who Refused to Advertise to Kids: The True Story of Captain Kangaroo
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The Man Who Refused to Advertise to Kids: The True Story of Captain Kangaroo
In 1955, Bob Keeshan demanded one thing from CBS: no ads aimed at kids. "If I sell to them, I lose them," he said. Executives were shocked-kids' TV was advertising. But Captain Kangaroo became a sanctuary: gentle, calm, no shouting. For 30 years, 6,000 episodes taught kindness without selling candy. He lobbied Congress, won 6 Emmys, and ...
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