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Every Cartoon Ever - Metlife Super Bowl Commercial 2012
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Ah, 2012... The year MetLife put Voltron in a Super Bowl commercial and every millennial suddenly felt seen by corporate America. We were so easy to please back then. Because, come on, our childhood heroes are being used to sell you adult responsibilities... The irony is not lost on us. Do you remember this commercial? #Voltron | Voltron
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MetLife released this ad in 2012, starring James Gandolfini at the height of his Tony Soprano image. Instead of selling fear or flashy promises, they used his intimidating presence to talk about something deeply ordinary: protecting your family. The contrast made people stop, feel slightly uncomfortable, and actually listen. What’s a “boring” category you think could be reimagined like this today? metlifeau | Marketing Mentor
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